BuddyBCN

In this final section, witness the tangible impact of isometric infographics on audience engagement, brand recall, and the overall success of your rebranding endeavor. Real-world examples showcase the versatility of isometric design, offering a glimpse into its transformative power in different marketing contexts.

Your bridge to a new world

BuddyBCN is a platform designed to help students in Barcelona build meaningful connections, integrate into the local community, and combat loneliness. By combining digital and physical spaces, BuddyBCN provides AI-driven recommendations, social events, and a welcoming hub for international and local students.

The Challenge

Moving to a new city can be exciting but also isolating, especially for international students. Despite Barcelona’s vibrant social scene, many newcomers struggle to form meaningful connections. Key challenges include:

  • Lack of Social Integration: Traditional ways of meeting people, such as university events and online groups, often feel impersonal or overwhelming.

  • Difficulty Finding Friends: Students seek a safe, welcoming space to connect with like-minded individuals.

  • Limited Access to Information: Many students struggle to navigate bureaucratic processes and find relevant community events.

Moving to a new city can be exciting but also isolating, especially for international students. Despite Barcelona’s vibrant social scene, many newcomers struggle to form meaningful connections.

Key challenges include:

  • Lack of Social Integration: Traditional ways of meeting people, such as university events and online groups, often feel impersonal or overwhelming.

  • Difficulty Finding Friends: Students seek a safe, welcoming space to connect with like-minded individuals.

  • Limited Access to Information: Many students struggle to navigate bureaucratic processes and find relevant community events.

Moving to a new city can be exciting but also isolating, especially for international students. Despite Barcelona’s vibrant social scene, many newcomers struggle to form meaningful connections.

Key challenges include:

  • Lack of Social Integration: Traditional ways of meeting people, such as university events and online groups, often feel impersonal or overwhelming.

  • Difficulty Finding Friends: Students seek a safe, welcoming space to connect with like-minded individuals.

  • Limited Access to Information: Many students struggle to navigate bureaucratic processes and find relevant community events.

The Solution

BuddyBCN was developed to create an engaging, student-focused platform that fosters community through personalized social experiences:

  • Personalized Connections: AI-driven matchmaking based on interests and needs.

  • BuddyBCN Hub: A physical space offering study areas, social events, and student-friendly amenities.

  • Emotion Recognition Technology: AI-enhanced cameras detect emotional states and suggest activities to boost engagement.

  • AI-Generated Personalized Trips: Smart travel recommendations tailored to user preferences.

  • Inclusive & Accessible Community: A digital and physical ecosystem that ensures all students feel welcome.

BuddyBCN was developed to create an engaging, student-focused platform that fosters community through personalized social experiences:

  • Personalized Connections: AI-driven matchmaking based on interests and needs.

  • BuddyBCN Hub: A physical space offering study areas, social events, and student-friendly amenities.

  • Emotion Recognition Technology: AI-enhanced cameras detect emotional states and suggest activities to boost engagement.

  • AI-Generated Personalized Trips: Smart travel recommendations tailored to user preferences.

  • Inclusive & Accessible Community: A digital and physical ecosystem that ensures all students feel welcome.

BuddyBCN was developed to create an engaging, student-focused platform that fosters community through personalized social experiences:

  • Personalized Connections: AI-driven matchmaking based on interests and needs.

  • BuddyBCN Hub: A physical space offering study areas, social events, and student-friendly amenities.

  • Emotion Recognition Technology: AI-enhanced cameras detect emotional states and suggest activities to boost engagement.

  • AI-Generated Personalized Trips: Smart travel recommendations tailored to user preferences.

  • Inclusive & Accessible Community: A digital and physical ecosystem that ensures all students feel welcome.

User Research & Key Insights

Target Market: Students aged 18-27 in Barcelona (224,080 students, including 24,476 international students).

Market Trends: Growth in international student enrollment and an increasing need for social integration.

Top Pain Points Identified Through Surveys & Interviews:

  • Difficulty making friends and integrating socially (primary focus)

  • Lack of accommodation options

  • Challenges with bureaucratic processes

Target Market: Students aged 18-27 in Barcelona (224,080 students, including 24,476 international students).

Market Trends: Growth in international student enrollment and an increasing need for social integration.

Top Pain Points Identified Through Surveys & Interviews:

  • Difficulty making friends and integrating socially (primary focus)

  • Lack of accommodation options

  • Challenges with bureaucratic processes

Target Market: Students aged 18-27 in Barcelona (224,080 students, including 24,476 international students).

Market Trends: Growth in international student enrollment and an increasing need for social integration.

Top Pain Points Identified Through Surveys & Interviews:

  • Difficulty making friends and integrating socially (primary focus)

  • Lack of accommodation options

  • Challenges with bureaucratic processes

In this final section, witness the tangible impact of isometric infographics on audience engagement, brand recall, and the overall success of your rebranding endeavor. Real-world examples showcase the versatility of isometric design, offering a glimpse into its transformative power in different marketing contexts.

Design & Development Process

BuddyBCN followed a structured, research-driven approach to refine its user experience:

  • Ideation Phase: Used "How Might We" (HMW) questions, empathy mapping, and brainstorming techniques like Crazy 8 and Crazy 1

  • User Journey Mapping: Identified pain points in social integration and designed an engaging, student-friendly solution.

  • Prototyping & Testing: Created low-fidelity and high-fidelity app prototypes. Conducted usability tests with real students to refine the platform.

BuddyBCN followed a structured, research-driven approach to refine its user experience:

  • Ideation Phase: Used "How Might We" (HMW) questions, empathy mapping, and brainstorming techniques like Crazy 8 and Crazy 1

  • User Journey Mapping: Identified pain points in social integration and designed an engaging, student-friendly solution.

  • Prototyping & Testing: Created low-fidelity and high-fidelity app prototypes. Conducted usability tests with real students to refine the platform.

BuddyBCN followed a structured, research-driven approach to refine its user experience:

  • Ideation Phase: Used "How Might We" (HMW) questions, empathy mapping, and brainstorming techniques like Crazy 8 and Crazy 1

  • User Journey Mapping: Identified pain points in social integration and designed an engaging, student-friendly solution.

  • Prototyping & Testing: Created low-fidelity and high-fidelity app prototypes. Conducted usability tests with real students to refine the platform.

Usability Testing Key Findings

  • Users struggled with interface navigation (e.g., table booking confusion).

  • Need for better clarity in booking events and trips.

  • High interest in AI-generated travel planning and social gamification features.

Impact & Future Growth

Potential Reach: Over 3.6M students in Spain could benefit from BuddyBCN.

Business Model: Freemium, premium memberships, and strategic university partnerships.

Expansion Plans: Collaborations with local businesses, universities, and international student organizations.

Potential Reach: Over 3.6M students in Spain could benefit from BuddyBCN.
Business Model: Freemium, premium memberships, and strategic university partnerships.
Expansion Plans: Collaborations with local businesses, universities, and international student organizations.

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