Booknet

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A Habit-Forming Reading Community

In today's digital age, reading has become a lonely activity, unlike social media, which fosters continuous engagement. Booknet was designed to transform reading into a shared experience, helping readers connect, discover books, and engage in meaningful discussions.

The Challenge

Why is reading becoming isolated?

1. Lack of Community
: Readers struggle to find spaces for deeper books discussions.
2. Limited Access to Tailored Recommendations: Algorithms often prioritize popular books over personalized suggestions.
3. Fragmented Solutions: Readers use multiple platforms (social media, reviews sites) but lack a seamless, engaging experience dedicated to reading.

The Solution

A community-driven reading platform that enhances engagement through social connections, gamification, and personalized recommendations.

  1. Book Clubs: Genre-specific discussions (user-created & app-generated).

  2. Personalized Recommendations: AI-driven suggestions based on reading habits & preferences.

  3. Nearby Bookstore Discovery: Integrated maps for finding local bookstores & events.

  4. Challenges & Rewards: Streaks, badges, and incentives for active readers.

  5. Social Reader Profiles: Users can follow others, exchange reading lists, and track progress.

A community-driven reading platform that enhances engagement through social connections, gamification, and personalized recommendations.

  1. Book Clubs: Genre-specific discussions (user-created & app-generated).

  2. Personalized Recommendations: AI-driven suggestions based on reading habits & preferences.

  3. Nearby Bookstore Discovery: Integrated maps for finding local bookstores & events.

  4. Challenges & Rewards: Streaks, badges, and incentives for active readers.

  5. Social Reader Profiles: Users can follow others, exchange reading lists, and track progress.

A community-driven reading platform that enhances engagement through social connections, gamification, and personalized recommendations.

  1. Book Clubs: Genre-specific discussions (user-created & app-generated).

  2. Personalized Recommendations: AI-driven suggestions based on reading habits & preferences.

  3. Nearby Bookstore Discovery: Integrated maps for finding local bookstores & events.

  4. Challenges & Rewards: Streaks, badges, and incentives for active readers.

  5. Social Reader Profiles: Users can follow others, exchange reading lists, and track progress.

User Research & Personas

To create a user-centric experience, I interviewed and analyzed target users based on their reading behaviors and social engagement needs.

Persona 1: Emilia (20, Barcelona, Student)


Pain Points:

  • Feels isolated in her reading journey.

  • Finds social media too broad for meaningful book discussions.

Needs & Goals:

  • Join a focused reading community.

  • Stay motivated with reading challenges & rewards.

  • Discover nearby bookstores to expand her reading options.

Persona 2: Mark (33, Barcelona, Software Engineer)


Pain Points:

  • Struggles to find reliable, tailored book recommendations.

  • Limited time for in-person book clubs.

Needs & Goals:

  • Get personalized book suggestions based on his reading habits.

  • Discover bookstores & literary events that fit his schedule.

To create a user-centric experience, I interviewed and analyzed target users based on their reading behaviors and social engagement needs.

Persona 1: Emilia (20, Barcelona, Student)


Pain Points:

  • Feels isolated in her reading journey.

  • Finds social media too broad for meaningful book discussions.

Needs & Goals:

  • Join a focused reading community.

  • Stay motivated with reading challenges & rewards.

  • Discover nearby bookstores to expand her reading options.


Persona 2: Mark (33, Barcelona, Software Engineer)


Pain Points:

  • Struggles to find reliable, tailored book recommendations.

  • Limited time for in-person book clubs.

Needs & Goals:

  • Get personalized book suggestions based on his reading habits.

  • Discover bookstores & literary events that fit his schedule.

To create a user-centric experience, I interviewed and analyzed target users based on their reading behaviors and social engagement needs.

Persona 1: Emilia (20, Barcelona, Student)


Pain Points:

  • Feels isolated in her reading journey.

  • Finds social media too broad for meaningful book discussions.

Needs & Goals:

  • Join a focused reading community.

  • Stay motivated with reading challenges & rewards.

  • Discover nearby bookstores to expand her reading options.


Persona 2: Mark (33, Barcelona, Software Engineer)


Pain Points:

  • Struggles to find reliable, tailored book recommendations.

  • Limited time for in-person book clubs.

Needs & Goals:

  • Get personalized book suggestions based on his reading habits.

  • Discover bookstores & literary events that fit his schedule.

Human Factors & UX Considerations

Booknet integrates behavioral psychology and UX principles to enhance user motivation, engagement, and habit formation:


  1. Cognitive Biases: Personalized book suggestions based on past interactions encourage continuous discovery.

  2. Emotional Response: Challenges & rewards boost engagement by triggering excitement and anticipation.

  3. Social Influence: Book clubs foster community participation, making reading a shared habit.

  4. Cultural Influence: Discussion groups connect users across different backgrounds & perspectives.

  5. Motivation & Behavior: Achievements & streaks encourage users to continue reading and engaging.

Booknet integrates behavioral psychology and UX principles to enhance user motivation, engagement, and habit formation:


  1. Cognitive Biases: Personalized book suggestions based on past interactions encourage continuous discovery.

  2. Emotional Response: Challenges & rewards boost engagement by triggering excitement and anticipation.

  3. Social Influence: Book clubs foster community participation, making reading a shared habit.

  4. Cultural Influence: Discussion groups connect users across different backgrounds & perspectives.

  5. Motivation & Behavior: Achievements & streaks encourage users to continue reading and engaging.

Booknet integrates behavioral psychology and UX principles to enhance user motivation, engagement, and habit formation:


  1. Cognitive Biases: Personalized book suggestions based on past interactions encourage continuous discovery.

  2. Emotional Response: Challenges & rewards boost engagement by triggering excitement and anticipation.

  3. Social Influence: Book clubs foster community participation, making reading a shared habit.

  4. Cultural Influence: Discussion groups connect users across different backgrounds & perspectives.

  5. Motivation & Behavior: Achievements & streaks encourage users to continue reading and engaging.

Future Goals & Scalability

Expand Bookstore Partnerships: Strengthen local bookstore integrations to promote in-person reading culture.
AI-Driven Book Discovery: Enhance recommendation algorithms with more refined genres & user behavior data.
Virtual Literary Events: Host author Q&As, book previews, and live discussions for premium users.

Key Learnings & Takeaways

Reading doesn’t have to be lonely: Community-driven platforms enhance motivation & engagement.
Gamification & Rewards Work: Habit-forming features drive continuous participation.
Cognitive Biases Influence Exploration: Users are more likely to diversify their reading when exposed to intelligent recommendations.

Want to know more? Check the presentation

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