Barcelona Techonology School
Final Project
Extend & Support. See How We Support Our Clients!
Embark on a visual transformation journey as we integrate captivating isometric infographics into the fabric of your rebranding initiative.
This section unfolds the strategic significance and creative impact of isometric design, inviting you to reimagine and rediscover the essence of your brand's aesthetic identity. Currently living & working in Poland. Senior Product Designer at Giant Eagle. Framer Developer, Expert & Partner. My work is focused on creating bespoke, effective & engaging digital experiences with meticulous attention to detail.
The Challenge
The Financial Literacy Gap
Financial education is a crucial life skill, yet many people struggle to understand basic financial concepts. Studies show that a lack of financial knowledge can lead topoor money management, debt accumulation, and financial stress.
Why Is Learning About Money So Difficult?
Complexity & Jargon Overload
Users struggle to find simple, actionable guidance on saving, investing, and budgeting.
Lack of Engagement & Motivation
Finance is often perceived as boring and disconnected from real-life goals.
Limited Access to Practical Learning
Without hands-on experience, users hesitate to make financial decisions.
The Solution
To address these challenges, we designed Catch-Ching to make financial education simple, fun, and interactive:
1. Micro-learning: Short, engaging lessons that simplify complex concepts.
2. Gamification: Progress tracking, challenges, and rewards to keep users motivated.
3. Virtual Money Simulator: A safe space to practice investing and money management.
4. Personalized Learning Paths: Adaptive content based on each user’s goals and experience level.
User Research & Key Insights
We followed a research-driven, iterative approach with multiple prototypes and user tests:
Wireframes & User Testing: Improved lesson structure, navigation, and engagement features.
Feedback Loops: Iterated based on real user input to refine the experience.
Gamification & UX Enhancements: Added goal-setting features, streaks, and interactive simulations.
Impact & Future Growth
📈 Market Potential: 3.6M potential users in Spain seeking financial education.
💰 Business Model: Freemium, premium, and family subscription plans.
🚀 Expansion Plans: Partnerships with banks, educational institutions, and fintech platforms.
Key Learnings
Gamification works – users engage more with interactive and goal-oriented learning.
UX clarity is crucial – simplifying finance terms improves user retention.
Iteration is key – testing and refining continuously led to a more intuitive, user-friendly experience.